10 Reasons to Buy Rolex Watches

1695367274 10 Reasons to Buy Rolex Watches

“He could not just wear a watch. It had to be a Rolex,” wrote Ian Fleming of James Bond in “Casino Royale.” While everyone’s favorite 007 is certainly a fan, what of us mere mortals?

Is there really any reason to buy Rolex watches over other luxury watchmakers or is it merely a brand that distinguishes itself over non-luxury options? The answer: it’s a bit of both. We’ll break down what makes the brand so special, and why you might want to add one to your collection, below.

1. The Craftsmanship is Impeccable

“The whole point of a Rolex is, if you buy one now, it will last you 20 years if you take care of it. It will last you for 100 if you really take care of it,” says Cara Barrett, editor for Hodinkee, a leading watch publication. “That’s ultimately why they’re so expensive; because you’re buying something that will last you a lifetime, presumably, and something that you can pass down to other generations as well.”

In the not-too-distant past, Rolex made a point of advertising that it took them a full year to create each timepiece. This is true today as well, and it doesn’t even touch on all the things the brand does before one of their watchmakers begins assembling any pieces.

See, Rolex likes to do everything it can in-house. Whereas some brands will outsource specific jobs or have another company manufacture things like cases, Rolex likes to do it all on its own. The company has a full team of gemologists who personally inspect each gem and handle all the purchasing. Although they’ve only found two in 20 million to be fakes, explains Ariel Adams of aBlogtoWatch in a piece for Business Insider, the company feels it’s well worth the extra precautions and expense to check.

The company also has its own foundry and scientists (more on that in a bit). Plus, each piece, from the movements through the bracelet, is assembled and tested by hand. Additionally, the company only makes timepieces. Whereas other brands may produce jewelry or keepsakes, Rolex has kept its focus exclusive. All its energy is poured into its only product, and it shows.

10 Reasons to Buy Rolex Watches

2. Their Designs are Timeless

“Rolex is one the few brands, if not the only brand, that has a very specific aesthetic. They are sporty. They are active,” Barrett says. Indeed, this is precisely why vintage timepieces are still highly sought-after today. Even the earlier models look good in the boardroom or on the golf course. Part of this is because of the way the timepieces were originally branded.

Unlike other watchmakers who set out to create a luxury timepiece from the start, Rolex set out to make something that real men who lived extraordinary lives could actually use. Divers, pilots, soldiers, and athletes wore them; not because they were luxury items, but because they were designed for their lifestyles. As such, the brand became known as one for extraordinary men. Presidents began wearing their timepieces too. It wasn’t until this era that Rolex became known as a luxury brand.

While the brand does make women’s versions, Barrett adds of the men’s timepieces, “Anyone can wear any of them. They’re very unisex.” This is true of most models and editions the watchmaker has put out, perhaps with the exception of some 90s and 2000s models which feature larger faces and aren’t necessarily suited to accompany a cocktail dress but will still absolutely turn heads if paired with a business suit.

3. A Rolex is Instantly Recognizable

“There is a rumor that in order for a Rolex to actually leave the factory or be a Rolex design, it has to be recognizable from 20 feet away,” Barrett says. The brand has never actually come out and said this, but most believe it to be true.  Part of what makes their timepieces so recognizable is the fluted bezel. The company notes that this iconic look is part of its branding.

While it initially served a “functional purpose,” because it enabled the bezel to be screwed down for waterproofness, the need for the fluting diminished over time. Yet, the watchmaker kept the design in place because it was a signature feature, and the fluted gold bezels now appear purely for aesthetics. Many attempt to duplicate this look when creating knockoffs, but even the best doppelganger doesn’t come with the same quality.

10 Reasons to Buy Rolex Watches

4. Rolex Watches Tend to Maintain and Gain Value

Jared Paul Stern of Airows online lifestyle magazine recently researched which high-end timepieces held their value best. Not surprisingly, Rolex came out on top, even beating out brands like Omega. Naturally, not every timepiece will increase in value, but because Rolex has always focused on quality, most will hold value. The biggest winner he found was the “Pepsi” GMT-Master II 16710, which has increased an average of 14% in value.

That’s nearly an $8,000 climb. The Submariner 114060 jumped 9% on average as well. He notes that, although the Daytona hasn’t seen quite the same hikes, it’s not for lack of desirability, but rather that the timepieces commanded a premium from the start.

5. They’re Incredibly Rugged

“They are tool watches,” Barrett says. “That’s kind of their main DNA. In the 50s, they came out with the Submariner, the Explorer, the Milligauss, the GMT, and they were all watches that were designed and made to be used as tools.” From the unique fluted design which initially set it apart in water tightness through the methods and materials chosen today, the brand makes timepieces designed to take a beating, no matter what you’re throwing at them.

Take, for example, stainless steel. It’s used in most watches because it’s durable and resists corrosion and rust, so it’s a necessity to prevent issues from sweat or diving, but there are actually many grades of stainless steel. In the watchmaking industry, 316L stainless steel is standard. Yet, years ago, Rolex noticed that some of its timepieces were coming back in with excess wear in the case back threads and on the watch case itself. This was only happening on the stainless steel varieties, not the gold versions, and it occurred only on ones designed for diving.

Saltwater was getting trapped in the threads. It wasn’t enough to damage the internal workings of the timepieces, but it would sit there until the timepiece was serviced, causing premature wear. As a result, the brand switched to 904L steel, which contains higher amounts of chromium, molybdenum, nickel, and copper. It looks a little different, which also makes the brand’s timepieces stand out, and it’s more resistant to acid.

“Oystersteel,” as the brand calls it, “belongs to the 904L steel family, which is particularly resistant to corrosion and acquires an exceptional sheen when polished.” The company further notes 904L is the choice of high-tech, aerospace, and chemical industries, making it the fitting choice for a timepiece designed to endure. That being said, it’s also much harder to machine than 316L is, so when Rolex made the shift, the company had to invest in new equipment. As always, the watchmaker spares no expense when it comes to quality.

The testing is quite rigorous too. “Dials are dropped from 20cm up in the air to ensure that none of the hour markers fall out,” says Adams. Barrett shares her sentiments. She notes that clasps are opened and closed 1,000 times before leaving the factory. Rolex also individually tests timepieces for water-resistance using pressurized water tanks loaded down with saltwater, chlorine, and even sand.

“It feels as though their goal is to ensure that if a Rolex watch fails, it does so before it leaves the factory,” explains Adams. “Large teams of watchmakers and assembly people work on every single movement that Rolex produces. This is before and after their movements are sent to COSC for chronometer certification. And on top of that, Rolex re-tests their movements for accuracy after they are cased for several days while simulating wear before they are sent out to retailers.”

6.  There’s Science Behind Them

Rolex doesn’t just have a research and development department. The company has several fully-equipped labs staffed with scientists. For example, there’s a chemistry lab which, among other things, researches the oils and lubricants used during manufacturing.

They have electron microscopes and gas spectrometers to investigate how machining and manufacturing impacts materials and to check for imperfections. They have rooms to test watches too, like the stress-test room.

While the company recognizes that human eyes and hands are superior for certain duties, it also leverages robotics to streamline the process when appropriate. “The epicenter of Rolex’s automation prowess is the master supply room,” Adams explains. After being one of the lucky few to have been granted a personal tour, she would know. “Massive columns of parts are attended to by robotic servants that store and retrieve trays with parts or complete watches.

A watchmaker needing parts must simply place an order with the system, and it is delivered on a series of conveyor systems to them in about 6-8 minutes.”

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7. They’re the Quintessential Choice for First-Time Buyers

Many people buy Rolex watches as their first foray into the luxury market. A big part of this is because they’re so recognizable. Everyone is familiar with the brand, knows it for its quality, and can spot one from a mile away. That being said, their timepieces are also some of the more affordable, with the Oyster Perpetual coming in around $5,000 and the Submariner around $8,000 new.

That’s really something no other brand can touch with the same level of quality. Moreover, the fact that their timepieces hold value like none other means purchasing one is not a gamble. When someone wants to trade up or needs to resell it for any reason, they’ll have little trouble doing so because the resale market is so huge and the value is maintained.

8. They’re Collectible

“In the collector’s world, there’s the vintage Rolex market and there’s a whole underground of different nuances,” explains Barrett. “There’s a GMT with a matte dial… a GMT with a gilt dial… and there are all these different tiny little details that change and they make a watch more or less valuable.” While it’s hard to go wrong with a classic regardless, learning which variants make a piece rarer or more collectable can turn into a lucrative side-hustle or even career for some.

The Paul Newman Daytona, for example, fetched $17.8 million last fall, making it the most expensive timepiece by the brand ever sold at auction.

9. They’re a Bit Mysterious

Rolex never really comes out and says how many timepieces they’ve produced, nor how many come out in a year, nor how many are released of any given model. We know some are rare and limited, purely because they’re difficult to obtain and aren’t seen often, but how rare any given timepiece is, is not known to anyone outside the company.

Moreover, although the brand does allow some people to tour the factory, they don’t allow any photos to be taken and they don’t share a lot of information. Much like Swiss banks are known for discretion, Rolex doesn’t give much away about what happens inside their manufacture locations. Even though Ariel Adams was given tours and was surprisingly allowed to hold one of the company’s precious gold bricks, she notes, “Rolex employs a series of extremely meticulous security checks and they had a James Bond-style safe that is located a few floors underground.” Indeed, their facilities, and their lips, are about as safe as Fort Knox.

10. If You Can Buy Rolex Watches, Why Wouldn’t You?

All things considered, the brand simply makes sense. Few watchmakers invest so much in their process and care about the quality to the same degree. That attention to detail is why their timepieces can last generations or maintain value well enough to be resold later.

Moreover, the recognition and prestige which comes with wearing one is simply untouchable. This is the brand of celebrities, athletes, astronauts, pilots, divers, servicemen, presidents, and now, perhaps, it is yours.

Buy Rolex Watches in a Transparent and Competitive Market

If you’ve decided Rolex watches are for you, browse our listings. The Value Your Watch marketplace connects you with real people and even allows you to check seller details before making a purchase, so you can order with confidence and get a great deal on a quality timepiece.


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