China Haidian Watch Brands

China Haidian Watch Brands

More often than not, discussions about luxury timepieces center entirely on Swiss companies, perhaps with the occasional jaunt into France, but the China Haidian watch brands have changed this a bit.

Originally dealing in all sorts of things, including precious metals, China Haidian decided to focus entirely on watchmaking, changing its name to Citychamp Watch & Jewellery Group Limited in 2014.

Moreover, it moved from focusing exclusively on Chinese timepieces to being more globally-minded in the same shift.

Although the strategy is only a few years in the making, Citychamp is poised to be a serious contender in luxury watchmaking, so it’s worthwhile to become familiar with the China Haidian watch brands and what it’s doing now as Citychamp.

Corum Admiral’s Cup Challenge 44 Limited Edition Black $9K MSRP 753.691.98/F371


Founded by Gaston Ries and René Bannwart in 1955, Montres Corum Sàrl, made a name for itself by crafting avant-garde pieces.

It joined the China Haidian watch brands family in 2013, just before the name change to Citychamp.

Typically known only as “Corum,” the Swiss company’s first big seller was fashioned out of an American $20 Double-Eagle gold coin.

It later went on to incorporate other unique materials, such as peacock feathers and marble mosaics, and stepped into uncharted territory with pieces like the Rolls Royce, which features a Rolls Royce grill across the face.

While other companies were getting in on connected timepieces that could be linked with a smartphone, Corum shot back with a model called “Disconnected.” Few do tongue-in-cheek quite as well as Corum does, and the brand continues the sentiment with its Bubble series today.

Each piece is large to begin with, yet hosts immense crystal which magnifies the design, ensuring anyone within view of the timepiece will take note.

Within the collection, you’ll find everything from roulette through skulls, nudes, and pop art. Prices for these start at around $3,000.

However, don’t let the Bubble Collection fool you. Corum also does serious.

The Admiral Collection, for example, has been popular since the 1960s. Although initially square with a sailboat and the phrase “Admiral’s Cup” engraved on the back, Admiral evolved with time and now features an instantly-recognizable 12-sided case.

Pricing for these starts at around $3,000, though if you select one with advanced complications, expect to invest $50,000 or more.

There’s also the Golden Bridge Collection, featuring the company’s hand-engraved linear baguette movement which appears as if suspended in space.

While most are laden with gems, you can find simpler versions starting at about $20,000.

Corum also offers a new limited-edition timepiece each year. Because the brand doesn’t force itself into a box, the release is highly anticipated, as aficionados never know what will emerge.


Eterna is one of the most celebrated names in the watchmaking industry. Founded in 1856 and known as “Dr. Girard & Schild,” Dr. Joseph Girard and Urs Schild focused on making individual timepiece components.

As wristwatches came into fashion in the early 1900s, the company jumped into full watchmaking and changed its name to Eterna.

However, the company still wanted to be able to sell its components to other Swiss watchmakers, and as such, spun off the component producing portion of the company into Ébauches, S. A., which later became known as ETA. Although owned by Swatch Group today, ETA was originally an Eterna company, and because most Swiss watchmakers who don’t create in-house movements use ETA’s, the vast majority of Swiss-produced timepieces have Eterna hearts to this day.

Naturally, Eterna is responsible for many major developments in watchmaking, such as offering the first wristwatch alarm, crafting the smallest wristwatch with a Baguette movement, and releasing some of the first self-winding timepieces.

In the 1940s, it developed the Eterna-matic movement, which brought greater durability and enhanced reliability to mechanical timepieces, courtesy of five strategically-placed ball bearings.

Eterna-matic movements are still in use today and are the reason why the company’s logo features five dots above the name.

The company has changed hands repeatedly, though it was most recently scooped up by International Volant, a subsidy of China Haidian, in 2012. Their KonTiki Collection of dive watches are among the best sellers, with some versions under $1,000.

These were crafted in honor of Thor Heyerdah, whose team of scientists spent more than 100 days exploring Polynesia in 1947 in order to prove South Americans migrated east and not west. This groundbreaking discovery was made with Eternas on the wrists of the explorers.


With most offerings well under $1,000, Rotary isn’t a luxury brand. The Swiss company was formed in 1895 by Moise Dreyfuss and remained in his family for generations.

More than anything else, Rotary’s goal was to carve out a niche for itself as a high-quality, yet affordable, brand.

By the 1920s, Rotary had become popular in Britain and by the 1940s, the company was supplying the British Army with its timepieces. It led the way with shock-resistance and magnetic-resistant technology, plus had a kinetic model available as far back as the 1940s.

The company joined the China Haidian watch brands in 2014, right around the shift to Citychamp. Rotary has faced a bit of an “identity crisis” as a watchmaker.

While it was once seemingly devoted to Swiss craftsmanship, it eventually began purchasing movements for certain timepieces from China and Japan and moved some production to other countries as well.

Because of this, you can find a wristwatch with the Rotary name for just a couple hundred bucks.

However, some of their timepieces are still Swiss-made and a few of the new offerings are bringing serious watch buyers back.

One, in particular, is the Revelation, which has a reversible face enabling the wearer to monitor two time zones or swap styles with ease. The Les Originales Collection also features a mechanical timepiece with a skeleton dial for under $1,000.

Other Citychamp/ China Haidian Watch Brands

  • Rossini: Founded in 1984 and making the list of “Top 500 Asian Brands,” Rossini’s line is on par with the low end of Rotary’s offerings.
  • EBOHR: As another recent development, EBOHR was founded in 1991 and is probably as close as you can get to Swiss quality from a Chinese watchmaker.

Explore China Haidian Watch Brands (Citychamp) On Value Your Watch

Value Your Watch is a leading marketplace, offering sellers a simple pain-free way to list while giving enthusiasts a great selection and transparency. Because of this, we always have new and exciting timepieces to browse. Check out our selection of Citychamp (formerly China Haidian watch brands) and other fine timepieces now.


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