How to invest in Luxury watches

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Investing in luxury watches become much easier than it used to be before the world wide web, aka the internet. The biggest challenge is to know, which watches are the best investments in today’s economy as well as what are legitimate resources for you to make an educated decision when you are going to spend a lot of money.

There are many online resources which say that these luxury watches are the best to invest in. They might be right, but do you know that nobody has a crystal ball to give you a 100% guarantee that the watches will be worth more in the future.

Watch investing is like stock trading, and you should be aware of the risks associated with it. The good thing is that watches are physical items and you can enjoy them wearing it, not like stock, which is only a paper or just some numbers on the screen. Which one would you choose?

Before you go and buy your first watch. You should read this blog post.

10 Biggest Mistakes People Make When Buying a Luxury Watch

The ways to start investing in Luxury Watches

Find a reputable watch dealer

By finding a reputable dealer, you will save a lot of time and energy to find the best watches to invest in. Many amazing watch dealers would like to have you as a returning customer. You know, watch trading has some people who try to take advantage of people, but also some very nice people will help you as much as they can to find the best watches for you to invest in.

If you are looking to find the best reputable sellers, you should pay attention to their online reputation. Google will be your best friend to see if the watch dealer you would like to deal with is the right choice for you. When you find the right dealer, call them, or start a conversation with them. If you are like me, you would like to deal with people you trust and feel comfortable.

Find the right watch

Which watch should I invest in? That’s the questions you might be asking yourself. The answer might be as simple as google the “hottest watches to invest in,” and you will get some information. But to make it easier for you, here are one of the hottest brands right now and each of them has some watches which are appreciated on the market as we speak.

Patek Philippe
Rolex
Audemar Piguets
OMEGA

The watch brands above, do have more than one watch you might want to invest in. You might be familiar with Rolex Submariner or Stainless Steel Daytona. Those are just examples of watches you might want to look for.

Where to buy

To buy watches to invest in, you have several options where to buy them and spend your hard earned money. Here are the choices you can purchase the watch from.

• Watch Dealer
• Watch Marketplace
• Retail Store

Watch Dealer

When buying from a watch dealer you trust, you eliminated many challenges of trying to get the watch you want to invest in. Because dealers have vast networks of other professionals, they can get the watch you want very fast. Also, they know where to source the real deal just for you.

Watch Marketplace

Buying a watch from a watch marketplace such as this marketplace, you might find exactly the watch you are looking for. You just need to do your own research about the person who is selling the watch to make sure you will not get scammed, and the watch is as advertised. That’s why it’s crucial to choose the platforms which do provide escrow service or at least approve the sellers to make sure that the customers will be well taken care of.

Retail Store

One of the best ways, to get watches which are selling above MSRP (manufacturer’s suggested retail price) is to go to a retail store and purchase the watch directly from the store. But as you might suspect, it might become very challenging to buy the trendy models if you do not have a reputation with the store. What I mean by that, the retail stores do not like to sell watches to people who are going to flip the watch. If you are a collector or person who enjoys watches, you got a better chance to get hands on one of the watches.

I invested in a wrong luxury watch

If you bought a watch which does not appreciate but depreciated, you have several options. You can keep the watch, sell the watch, or trade the watch.

Keep the watch

Why would you keep a watch, which is depreciating? The answer is simple before some watches are starting to appreciate, they do depreciate. Here is a good example: I purchase OMEGA Speedmaster Hodinkee LE which cost me $6,803, which included tax. I have sold the watch for $7149 holding the watch for almost 4 months. You can see that the value increased by 5%. It’s not that much, but imagine you would keep the watch for much longer. I feel like this watch will be appreciated every single year. When you combine limited supply with high demand, the price will increase. At least that’s what has been happening in the past.

Sell the watch

If you purchase the wrong watch, and you do not feel the value is going to go up, you could sell the watch. Now the question is where to sell it?

• Watch marketplace
• Dealer & Jeweler

When you sell the watch on your own using a watch marketplace, you will be able to recoup the most money by doing all the work. Unfortunately, there are some challenges to sell watches on your own. Just get familiar with how to sell a watch online.

When selling the watch to a watch dealer, you will be able to get cash for your watch right away or even have the watch dealer to consign the watch which means, they will sell the watch for you and keep a commission.

By selling the watch, you can get some of your money back for another investment.

Diversify your watch portfolio

If you invest in luxury watches, it’s a good idea to diversify. You should get more than one type of watch because not all the watches appreciate the same way. Also, when you have different watches you invested in, you can rotate them. Just imagine, you are sitting at Four Seasons having dinner with your wife or husband and enjoying the sunset while wearing one of the hardest watches to get from an Authorized Dealer. I am talking about Patek Philippe Nautilus 5711 which is selling way above the MSRP. Then after the dinner, you hop on your private jet to fly to another country, and you just change your watch Rolex GMT-Master II 126710 BLNR aka “Batman” to make sure that you will know what time is back home. This Rolex is selling over 100% from the original MSRP. Just do not put all the eggs in one basket.

The best watch resources

Luxury watches are becoming more and more popular these days, and many resources are available for you to learn from. There are many watch blogs, YouTube Channel, watch forums, and Watch Trading Academy, which will help you to become more educated on the topic of watch investing.

Watch Blogs

The best way to stay informed about the new watches and watch related stuff is to follow these watch blogs. You will be able to pick the various topics you are interested in as well as learning about the most popular luxury watches.

YouTube Channel

Following specific YouTube channels is great because not everyone likes to read. Personally, I do enjoy watching some of these horological YouTube Channels. Great information about watches, such as reviews, comparison of various observations as well as upcoming watches you should invest in.

Watch Forums

If you think that watch forums are becoming less popular, you are right. According to google trends, watch forums are getting less traffic than a year ago. But that does not mean that you are not able to find valuable information about watches. The forums are a fantastic resource where you will learn any watch related topic.

Rolex Forum
Omega Forum
Watchuseek

Watch Trading Academy

If you are a person who likes to have hands-on and learn by doing, the Watch Trading Academy is the right place. I have started to learn about watches from this platform, and the academy is the reason why we have Value Your Watch Marketplace today. Before that, I was clueless about watches and had no idea which watches should I invest in.

Which watches to invest in?

If you do your research or have a reputable watch dealer to help you find the watch you are looking for, you will be on the right track. As mentioned in this blog post, you can make an educated decision to pick the right watch. If you buy the wrong watch, you can always sell it and hopefully not lose too much money on it. Remember, investing in luxury watches can be very fun and profitable, but like any investments, there are risks associated with this hobby. Happy watch hunting.

This article was written by Honza Hroch, the founder of Value Your Watch Marketplace.

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