squarestreet Watches: At the Intersection of Contemporary Design and Traditional Aesthetics


Usually in the watchmaking industry, manufacturers will find one specific type of watch that works for them. Maybe it wears well or sells well; whatever the reason, they often stop innovating and creating after that. Not squarestreet. squarestreet watches have been improved upon from their original Italian Leather watches to provide reindeer leather straps in true Scandinavian fashion, bringing their limited edition watches to the market.

Founded in 2010 in Stockholm, Sweden, squarestreet designs and creates sophisticated, classy watches that keep an eye on minimalist styles and their feet firmly planted in the world of traditional timepieces, bringing these two worlds together beautifully. All squarestreet timepieces have a distinct Scandinavian touch, as evidenced by their sharp design and clean lines made from top-notch materials.


The limited edition watches feature Reindeer leather straps in four different colors: black, natural, brown and dark brown. The leather is tanned in a natural way using oak and pine bark, letting the leather hold onto its natural grain structure while also being environmentally friendly.

The timepieces that these straps will adhere to are called Plano. Plano watches feature a large 36mm glass pane that covers most of the watch’s front, giving it a sense of elegance. Being its most slender watch to date, Plano is only 6.7mm tall and features a Swiss 715 Movement, offering a 42-month runtime. It has a 3-hand date window at the 3 o’clock marker and a custom, durable caseback for easy servicing. Screw-in lug bars make changing straps as simple as possible.

The stunning Plano watch with limited edition Reindeer leather retails for $265-$285 and can be found featured at two locations: their brick and mortar store in Hong Kong, and their website at squarestreet.se. With free international shipping, one of these limited run beauties can be yours in no time. Visit their site to learn more.

Discover The Squarestreet Collection at TiqToq


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