The LVMH Watch Brands


LVMH, parent company to several LVMH watch brands, has been the biggest luxury brand in the world for several years running, according to Deloitte research.

With over $23 billion in annual sales, the French company brings in more than twice the revenue than Estee Lauder, the second-largest luxury goods producer, and more than Richemont and Kering, the next two watchmakers on the list, combined. Although you may not have heard of LVMH by that name, you’re probably familiar with one or more brands the letters represent; Louis Vuitton Moët Hennessy. Moët, the champagne producer, and Hennessy, known for its cognac, came together first, and were later purchased by Louis Vuitton, the international fashion house, in 1987.  Wondering where the LVMH watch brands come in?

Chances are you know them too.

Pic Credit: Honza’s Watches


As the brainchild of Italian Carlo Crocco, Hublot began breaking the rules of watchmaking in the late 1970s. Crocco, who came from a family of watchmakers and worked for a relatively well-known brand, quit his day job, moved to Switzerland and set out to create the first rubber wristwatch strap.

It took a few years to get it right, but Crocco was proud of his creation and unveiled the Hublot at the 1980 Basel Watch Fair… to an empty booth. Despite the shaky start, orders skyrocketed that first year and Crocco brought in over $2 million.

The Hublot name translates to “porthole” in French, a tribute to the signature appearance of Hublot timepieces.

hublot timepieces

Indeed, gold cases paired with minimalist black bezels and dials, gave the company’s initial timepieces a unique look, and when paired with the first-ever rubber strap, offered weightless durability.

Because of this, Hublot timepieces became an instant hit with anyone who had to work with his hands, yet also appreciated quality and accuracy in a wristwatch.

In the early 2000s, Crocco convinced Jean-Claude Biver to leave Omega, and Biver set out to further solidify Hublot as an artistic fusion-focused brand.

Though the company only produces four collections; Big Bang, Classic Fusion, Spirit of Big Bang, and MP, each is distinct and has dozens of variants.

The Big Bang models, which arguably get the most press, begin around $7,000. These are bold timepieces which make a major statement.

They’re certainly a fusion, but lean more toward modernity. It’s within the Big Bang collection that you’ll hear names like Tutti Frutti and Ferrari. Conversely, the Classic Fusion Models are perhaps best-described as discreet.

Starting at around $5,000, they are the quintessential Hublot pieces, bringing together modern materials and classic designs with the brand’s signature porthole look.

Hublot stays fresh, often partnering with celebrities and organizations to create new pieces.

The brand has ties to the Word Cup and Formula One, plus has collaborated with musicians like Jay-Z and even Depeche Mode. Hublot became one of the LVMH watch brands when its original owner sold the company in 2008.

Pic. Credit: Honza’s Watches

TAG Heuer

Formed in 1860, and simply known as Uhrenmanufaktur Heuer, or Heuer Watchmaking, the brand got its start crafting chronographs (stopwatches) and patented an “oscillating pinion” still in use today.

The brand also developed the first dashboard chronograph, which made it incredibly popular in the sporting world (think cars, planes, and boats), and also went on to create the first chronograph for physicians, used in measuring pulse rates.

For more than 100 years, anytime someone needed to measure a precise time, a Heuer would be the go-to choice.

Nowadays, the brand remains associated with auto racing, cycling, soccer, and more, but rather than simply being precise, TAG Heuer is modern and innovative too.

TAG Heuer joined the LVMH watch brands in 1999. These days, many people are attracted to the Connected Modular line; a series which has almost everything an Apple watch does, but with hundreds of ways to customize the look.

This particular timepiece made our list of “Top 5 Digital Watches,” and retails for as little as $1,500, though most are upwards of $5,000 once adapted to the wearer’s specifications.

The Heritage, the brand’s vintage-look timepiece, is also quite popular, with starting points typically around $5,000 as well.

And, for those who need durability in a sport watch, the Aquaracer fits the bill, with some entry-level pieces at around $2,000. Naturally, the Monaco line, which is the choice of Steve McQueen, and the Formula 1 line draw crowds too, all with entry-level pricing in line with the Aquaracer.


The Swiss watchmaker Zenith has been around since 1865, and because its factory was in place a hair before the others, the company claims ownership for “inventing the very concept of a Manufacture.”

The company’s initial aim was to produce affordable pocket watches, which it did with great success.

However, it wasn’t satisfied with simply this, and went on to win numerous awards for design and accuracy. It was a Zenith Louis Bleriot wore for his historic flight across the English Channel and a Zenith which Mahatma Gandhi used to time his prayers. Despite this, Zenith is a bit of a rebel.

Its popular the El Primero movement, which was released in 1969 fell out of favor during the quartz revolution, and was discontinued in 1975.

By that time, the company was owned by America’s Zenith Radio Corporation, which felt that quartz was the only way to keep the company competitive.

When word got back to senior engineer Charles Vermot, who had been responsible for creating several of Zenith’s amazing movements, that the new parent company wanted everything related to mechanical production destroyed, Vermot was understandably dismayed.

He wrote to the company and all but begged them to reconsider. Sadly, they did not even dignify him with a response. Heartbroken and angry, Vermot spent his last days at the factory defying the orders he had been given.

Instead, he carefully dismantled all the equipment, then hid all the parts, tools, and plans for their mechanical movements in the factory’s attic. There the pieces sat, while Zenith the watchmaker struggled.

However, in 1982, Rolex decided to revamp its Daytona watch and set its sights on using the El Primero movement—a movement which should not have existed anymore.

Yet, because of Vermot’s decision, whether brought on by sentiment or foresight, Zenith was able to sign a 10-year deal with seven million Swiss Francs.

Zenith joined the LVMH watch brands in 2000, and yes, the El Primero is still going strong.

“Zenith is the watch of confidence, the watch when you trust your own taste,” says Jean-Claude Biver, LVMH watch brands exec.

While he acknowledges that the brand is only a fraction the size of TAG or Hublot, he believes staying true to the brand’s DNA and exclusivity will help it grow.

The company’s Elite and Pilot collections are incredibly classic, as if they were plucked out of the early 1900s. Pricing starts at $9,000 and $5,000, respectively. Yet, the Zenith has taken a more modern approach with Defy, starting at around $6,000, and Chronomaster, with entry-level pieces around $10,000.

While leveraging their tried-and true mechanics, these pieces use more modern materials, like ceramic, and have the bolder look people are looking for today.


Christian Dior began the French Dior brand in 1947, though it was initially focused on ladies’ fashion, and then later perfumes.

He passed away in 1957, long before a timepiece bearing his name ever came to fruition, but his iconic brand was already the heart of haute couture and was synonymous with luxury.

In 1975, Black Moon, the brand’s first timepiece was released, and in 2001, Dior opened its first Swiss watchmaking facilities, aiming to become a leader in the industry.

The Inversé caliber and VIII collection emerged in 2011. While Dior is certainly no stranger to quality, as it uses some of the finest calibers around, its biggest appeal is design and the brand name.

Bracelets are available in traditional materials, but also uncommon ones, such as ceramic and exotic leathers, while others make a statement with bold colors, gemstones, and high-end design.

It is possible to pick up a new Dior watch for about $5,000-6,000, either from the Dior VIII or La d de Dior collection, but if you’re aiming for one of their more luxurious pieces, expect to spend $20,000 to $35,000 or more.

Other LVMH Watch Brands

  • Bulgari
  • Chaumet
  • Fendi
  • Fred
  • Givenchy
  • Louis Vuitton

If you’ve become an aficionado of LVMH watch brands, you’ll find them here on Value Your Watch. As a leading watch marketplace, we make buying or selling a luxury timepiece easy and transparent, so our offerings are always fresh and exciting. Browse our selection of LVMH watch brands and other quality timepieces now.


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