Top Online Watch Marketplaces For Luxury Watch Sellers


Are you looking to sell your watch but unsure which online marketplace to use? There are various factors to consider when choosing the right platform, such as commission fees, seller protection policies, and customer reach. In this guide, we’ll focus on the best online marketplaces to sell your watch, providing an in-depth analysis of each platform’s selling features, customer base, and reputation. By the end of this guide, you’ll be able to make an informed decision and choose the best online marketplace to sell your watch.

Sell Your Watches: The Best Online Marketplaces for Watch Enthusiasts

Steps to Increase Your Chances of Selling Your Watch Online

To increase the chances of selling your watch, it is important to follow the steps below before choosing the right platform to sell it on. None of the watch platforms will sell the watch for you if you have poor-quality pictures or fail to respond to potential buyers’ inquiries.

Know the current market value.

Before you list your watch for sale, it’s important to research the current market value for similar models in similar conditions. This will help you set a realistic asking price for your watch and attract potential buyers willing to pay a fair price. You can use resources such as online watch valuation tools, recent sales data, or consulting with a watch expert to help determine the market value.

If you want to determine the current market value of your watch, follow these steps:

  1. Search for your exact watch model on Google, ensuring that you are comparing apples to apples.
  2. If your watch does not have the box and papers, search for watches that are not complete sets.
  3. Look for watches listed for sale within your country, as importing watches may result in additional customs and fees.
  4. Utilize these apps and websites, such as,,, eBay, and, to find similar watches for sale.

By following these steps, you can better determine the current market value of your watch and set a fair price for potential buyers.

Take good pictures

When selling watches online, the ability to take high-quality pictures is one of the most important skills to develop. Impulse purchases are common in the watch market, and having attractive photos of your timepiece can greatly increase the chances of making a sale.

If you want to take great pictures of your watch, follow these tips:

  1. Choose the right time of day: The best time to take outdoor photos is during the first and last hours of the day when the sunlight is less harsh, and the reflection on the crystal is less distracting.
  2. Use your cellphone: You don’t need a professional camera to take good watch photos. Modern cell phones often have high-quality cameras that can produce great results.
  3. Find good lighting: Ensure you do so in a well-lit area when taking indoor photos. This will help showcase the watch’s details and make it more visually appealing.
  4. Develop your style: If you plan on selling multiple watches, consider developing a consistent style for your photos. This can help build recognition for your brand and make your listings stand out from the competition.
  5. Focus on the details: When taking pictures of the watch, make sure you capture clear images of the dial, case back, crown, bezel, bracelet or strap, buckle or clasp. Aim to provide at least ten photos that showcase these important features, which can help potential buyers make an informed decision when considering your watch.

By following these steps, you can capture high-quality images of your watch that will attract potential buyers and increase your chances of making a sale.

Write a good description.

A good watch description provides a comprehensive and transparent overview of the timepiece. It should include any defects or issues the watch may have, as well as key details such as the reference number, condition, and whether it comes with a box and papers. It’s also a good practice to include information on how potential buyers can contact you if they have questions or concerns. Being transparent and detailed in your description can help build trust with potential buyers and increase the likelihood of a successful sale.

When writing the description for your watch, be transparent and include all important details. Consider the following:

  1. Mention any defects or issues: Include this information in the description if the watch does not run or has a cracked crystal. Being transparent about flaws can help avoid misunderstandings with potential buyers and build trust.
  2. Include key details: The description should state the reference number, case size, the watch’s condition, whether it comes with a box and papers, and whether you are offering free shipping.
  3. Provide a clear means of contact: If the platform you’re using to sell does allow you to share your email address, phone number, or social media accounts, it’s still a good idea to mention this information in your product description to make it easier for potential buyers to contact you.
  4. Be detailed: Don’t leave out any important details or features of the watch. Provide as much information as possible to help buyers make an informed decision.

By crafting a detailed and transparent description, you can help potential buyers feel more confident in their decision to purchase your watch.

Be transparent and available to buyers.

Respond promptly to any inquiries or questions from potential buyers and be willing to provide additional photos or information as needed. Being transparent and communicative throughout the selling process will help build trust with potential buyers and increase the chances of a successful sale.

Top Online Marketplaces for Selling Your Luxury Watch

Here are some of the best online marketplaces for selling watches where you have more control over the sales process:

  • Value Your Watch
  • Chrono24
  • eBay
  • Watchuseek
  • Rolex Forum
  • Facebook
  • Reddit

Sell watches on Value Your Watch Marketplace

Value Your Watch is an online marketplace founded in 2018 by a watch enthusiast who wanted to create a platform to make it easier and more affordable for people to buy and sell luxury watches. The company aims to provide a transparent and user-friendly experience for buyers and sellers while also offering competitive pricing and no fees compared to some other marketplaces in the industry.

How to start selling on Value Your Watch Marketplace?

If you want to sell your watches on Value Your Watch, sign up for a seller’s account on their platform. They offer various subscription plans with prices ranging from under $10 to several hundred dollars per month, depending on the features and benefits desired.


  • Marketplace dedicated only to watches
  • No sellers fees, except for a 3.4% fee for credit card transactions
  • The direct transfer of funds to the seller’s account (money is directly transferred to the seller’s STRIPE account)
  • Availability of an escrow service
  • The ability for people to close deals off the platform
  • Watches are advertised on various forums, including LinkedIn, Facebook, Instagram, and Twitter
  • Weekly newsletters and other forms of marketing are available to promote the watches.
  • Increased trust and loyalty from buyers and sellers


  • Relatively small marketplace
  • Needs more traffic to their site
  • Room for improvement in terms of features and functionality

The Fees for selling watches on Value Your Watch Marketplace

No Sellers Fees* only monthly subscription fees, which start at $9.97 per month.

Sell watches on Chrono24.

Chrono24, founded in 2003, is the largest online watch platform. According to Crunchbase, the company has raised a total of €180M in funding over six rounds, with their latest funding round being a Series C on August 11, 2021. This significant amount of funding should enable Chrono24 to improve its platform and focus on providing a better experience for sellers.

How to start selling on Chrono24

Before deciding to sell watches on Chrono24, you need to choose whether you want to sell as an individual seller, where you can list only one watch or become a dealer. If you choose to become a dealer, you will need to submit paperwork to confirm that you are actually in the business of selling watches.


  • The large customer base of buyers and sellers
  • Availability of escrow service for secure transactions
  • Established and reputable online platform
  • Wide range of watches available for sale
  • Ability to sell watches as an individual or as a dealer
  • Strong online presence and brand recognition
  • Provides a global reach for buyers and sellers
  • Offers a convenient and easy-to-use platform
  • Provides access to a vast network of potential customers.


  • Some watches may not be in stock, leading to disappointment for potential buyers.
  • Scammers use the site to take advantage of unsuspecting sellers
  • Customer service could be improved to provide better support and assistance to users
  • Dealers may have to pay higher commissions than individual sellers, which could be a disadvantage for some
  • Possible need for more stringent seller verification processes to prevent fraudulent activities

The Fees for selling watches on Chrono24

Individual sellers do not pay a subscription fee but 6.5% when they sell a watch. Dealers pay a reduced commission fee ranging from 2-8% depending on the package selected, but they have to pay a Monthly subscription that starts at 69 € (about $80) and raises to $1,000+. As you can see below, the dealer’s commissions in % are more than the individual sellers, which are 6.5%.

Sell watches on eBay

eBay, as a general marketplace, eBay runs the gamut. People turn to it to sell all sorts of things, from odds and ends, discovered as an estate that has been closed through collectibles. However, one big challenge eBay has had, particularly with luxury items, is a high number of knockoffs. There are countless guides to avoid getting scammed while using the platform, but they all typically surround only purchasing from sellers with great reputations. Recently, eBay announced that it’s starting an authentication program in select markets to combat this, which could be a boon for buyers. However, if it’s structured like the luxury handbag authentication program, sellers can expect to be hit with a hefty 20% fee, which they will either have to absorb or pass on to buyers. Bear in mind the timepieces start at $500, meaning the lowest-priced watches will likely now see a $100 price increase, while finer options may genuinely increase by $10,000 due to their participation in the program.

How to start selling on eBay

Starting to sell watches on eBay is a simple process. To begin, you’ll need to create a seller’s account. While choosing the “store” option to sell on eBay is unnecessary, doing so can lower your seller’s commission. Once you have selected your package, you can start listing your watches for sale.

source: ebay


  • The large customer base of buyers from all around the world
  • Buyers can have the assurance that they are purchasing authentic luxury watches on eBay, as the platform offers an authentication guarantee for watches listed for sale at $2,000 and above. For watches listed below $2,000, buyers can pay a fee for authentication on their own.
  • Managed Payment makes the transaction process quicker and easier for buyers and sellers.
  • Lower seller’s commission for those who choose to use the “store” option
  • Established the reputation and trustworthiness of eBay as a global marketplace
  • Opportunity for sellers to reach a large and diverse audience of potential buyers
  • User-friendly platform that makes it easy to create listings, manage inventory, and track sales
  • Seller protection programs that help to prevent fraud and safeguard against buyer claims.


  • Scams and fraudulent activities that can lead to loss of money and reputation
  • Issues related to authenticity and the need for stronger authentication processes
  • eBay’s fees for sellers can be relatively high, cutting into profits
  • Lack of control over the selling process and buyer behavior
  • Possibility of negative feedback from buyers, affecting future sales and reputation on the platform.

The Fees for selling watches on eBay

eBay has introduced a slightly more complicated fee structure for sellers. The selling fees for watches on eBay now vary based on the total amount of the sale and whether the seller is a non-Store Seller or a Starter eBay Store seller. While this fee structure may be more complex, eBay’s Managed Payments system can help simplify the payment process and ensure that sellers receive their payments quickly and securely.

fees on ebay from a sale

Insertion Fees:

eBay charges an insertion fee of $.35 for each watch listing after the first 200 free listings are used each month.

Selling Fees:

Non-Store sellers and Starter eBay Store sellers are charged a fee of 12.35% on the total amount of the sale up to $1,000.For the portion of the sale over $1,000 up to $7,500, sellers are charged a fee of 6.5%. For the portion of the sale over $7,500, sellers are charged a fee of 2.35%.

For example, if a seller sells a Rolex Submariner for $10,000, the fees would be $123.5 for the first $1,000, $422.5 for the portion of the sale between $1,000 and $7,500, and $58.75 for the portion of the sale over $7,500.

The total fees using eBay’s Managed Payments for a $10,000 Rolex watch would be $604.75, equivalent to 6.04% of the sale price.

Sell watches on Craigslist.

Like eBay, Craigslist has a bit of everything. It’s possible to find someone who has just cleaned out their attic and is unloading vintage timepieces at great prices simply because they do not want to keep them anymore. Its advantage over eBay is that many people who live in your town use Craigslist. That allows you to check an item out in person before you hand over any cash. That being said, many people advocate for doing these types of exchanges in a police parking lot for a good reason. The platform has now been linked to more than 100 murders, according to the Washington Post. That doesn’t even consider the high number of robberies, fraud reports, and other crimes associated with the site.

How to start selling on Craigslist

Selling watches on Craigslist is a simple process. All you need to do is create an account and follow the steps to list your watch for sale.


  • The platform is free to use, so there are no fees or commissions taken from the seller’s profits.
  • Craigslist has a large user base, with many people worldwide still using the platform to buy and sell items.
  • Sellers can list their watches for sale locally, which may attract buyers who prefer to see and inspect the watch in person before purchasing.
  • Ability to negotiate the price with the buyer directly
  • Simple and user-friendly platform for creating listings and communicating with potential buyers
  • Opportunity to sell watches quickly without the need for a third-party authentication process
  • Possibility of reaching a wider audience through Craigslist’s “Wanted” section, where potential buyers can post what they’re looking for, and sellers can respond with their offerings.


  • Higher risk of scams or fraudulent activities, as there is no authentication process or seller verification system
  • Difficulty in building trust with potential buyers, who may be wary of purchasing from an unknown seller on Craigslist
  • Limited options for shipping and payment methods, as transactions are typically conducted in person and in cash
  • Strong negotiation and communication skills are needed to manage buyer inquiries, complaints, and disputes.
  • Potential safety concerns when meeting with buyers in person, particularly if the transaction involves a high-value item like a luxury watch

The Fees for selling watches on Craigslist

The platform is free to use, so there are no fees or commissions taken from the seller’s profits.

Sell watches on Facebook Marketplace and Facebook Groups

Selling watches on Facebook Marketplace or Facebook Groups can be a great way to sell your watches quickly. The Facebook phone app, as well as the website, make it easy to create listings and reach a large audience of potential buyers.

How to start selling on Facebook

If you’re selling watches on Facebook Marketplace, all you need to do is click on the “Marketplace” icon to begin the listing process. However, if you sell watches in private Facebook groups, you must follow the group’s rules. This may include providing information about the watch, following specific formatting guidelines, or adhering to a specific price range. It’s important to read and understand the group rules before posting your watch for sale to ensure that potential buyers accept and see your listing.


  • Wide audience: Facebook has a large user base, so you can potentially reach many people interested in buying watches.
  • No seller fees: Facebook Marketplace does not charge fees for sellers, which can be a cost-effective way to sell watches.
  • Local focus: Facebook Marketplace is designed for local transactions, so you can sell watches to people in your area without having to deal with shipping or other logistics.
  • Easy to use: Setting up a seller account on Facebook Marketplace is relatively straightforward, and listing watches for sale is a simple process.
  • Potential for social proof: If you have a Facebook profile with positive reviews or ratings, this may help establish trust with potential buyers and increase the likelihood of sales.
  • Communication options: Facebook Marketplace allows buyers and sellers to communicate directly through Facebook Messenger, which can be convenient for answering questions, negotiating prices, and arranging transactions.


  • Facebook may ban people from selling watches on its platform if they violate the company’s policies, such as by selling prohibited items, engaging in fraudulent activity, or failing to meet their obligations as a seller.
  • Facebook may use shadow banning in its groups and marketplace to moderate user activity.

The Fees for selling watches on Facebook Marketplace and Groups

While Facebook Marketplace does not charge fees for selling watches, some groups on Facebook may charge fees for membership or listing items for sale, including watches. It’s important to carefully review the rules and requirements of any groups you join to ensure you understand any fees or limitations on selling watches or other items.

Sell watches on Watchuseek.

Watchuseek is one of the world’s largest and most popular watch forums, with a large community of watch enthusiasts who share knowledge, expertise, and opinions about watches. The forum covers various watch-related topics, including brands, models, movements, styles, etc. Members can participate in discussions, ask and answer questions, share photos and videos, and connect with other watch enthusiasts worldwide. Many forum members are highly knowledgeable about watches and can provide valuable insights and advice to others interested in learning more about this fascinating hobby.

How to start selling on Watchuseek

To initiate a sales post in the Sales Corner as a private seller, you must meet certain requirements. Specifically, you must have been registered for at least 90 days and have made at least 100 posts in our discussion forums. It’s important to note that you cannot speed a post to reach the 100 post requirement, as doing so may result in a ban from the forum.

Once you meet the requirements, you are allowed to list watches for sale, but it’s important to follow the forum’s guidelines. Private sellers are permitted to post up to 10 different items per 24 hours, while sponsors are allowed to post up to 5 different items per 24 hours unless they have a special permit from the site owner. Be sure to read and understand the forum’s rules and requirements before posting any sales listings.


  • Large community: Watchuseek has a large and active community of watch enthusiasts from around the world, providing opportunities to connect, share knowledge, and learn from others.
  • Wide range of topics: The forum covers a broad range of topics related to watches, including brands, models, styles, movements, and more, so there is something for every watch enthusiast.
  • Expertise and knowledge: Many forum members are highly knowledgeable about watches and can provide valuable insights and advice to others interested in learning more about this fascinating hobby.
  • Opportunity to buy and sell watches: The Sales Corner section of the forum allows members to buy and sell watches, providing a convenient and trusted platform for transactions.
  • Accessible and easy to use: The forum is accessible through a web browser or mobile app and is relatively easy to navigate, even for beginners.
  • Opportunities for engagement: Members can participate in discussions, share photos and videos, ask and answer questions, and get involved in various community activities, providing opportunities for engagement and connection with other watch enthusiasts.


  • Potential for disagreements or conflicts: As with any online community, there is always the potential for disagreements, conflicts, or negative interactions with other members. It’s important to engage with others respectfully and constructively and report inappropriate behavior to the forum moderators.
  • Potential for scams or fraud: As with any platform where buying and selling occurs, there is always the potential for scams or fraudulent activity on Watchuseek. It’s important to be vigilant and protect yourself, such as only dealing with trusted sellers and using secure payment methods.
  • Moderation and guidelines: Watchuseek has rules and guidelines that members must follow, and moderation can sometimes be strict. It’s important to familiarize yourself with the rules and guidelines to avoid any moderation or enforcement action issues.

The Fees for selling watches on Watchuseek

Watchuseek does not charge fees for selling watches on its platform, but users can become sponsors by paying a fee. Sponsors may receive additional benefits or features, such as increased visibility or access to exclusive content or offers.

Sell watches on Rolex Forums.

Rolex Forums is a popular online community and forum dedicated to watches and the watch industry, including but not limited to Rolex watches and the Rolex brand. With a large and active community of members, including many experienced and knowledgeable collectors and enthusiasts, the forum provides a valuable resource for anyone interested in learning more about this fascinating hobby. In addition to covering a wide range of topics related to watches, including history, models, maintenance and repairs, buying and selling, and more, the forum also features a dedicated section for buying and selling watches.

How to start selling on Rolex Forums

To start selling watches on Rolex Forums, you may need to meet certain requirements, such as having a minimum number of posts and becoming a pledge member. Specifically, you may need around 10 posts in the forum before you can post items for sale in the marketplace section. In addition, becoming a pledge member may require a donation of $30 or more, which can provide additional benefits such as access to exclusive content or features. It’s important to review the forum’s rules and guidelines and to follow any requirements or restrictions related to buying and selling watches to ensure a positive and successful experience on the forum.


  • Expertise and knowledge: The forum has a large and active community of experienced and knowledgeable collectors and enthusiasts who can provide valuable insights and advice on Rolex watches and the watch industry.
  • Wide range of topics: While the forum primarily focuses on Rolex watches, it covers various topics related to watches and the watch industry, providing information and resources for watch enthusiasts of all levels.
  • Marketplace section: The forum includes a dedicated section for buying and selling Rolex watches, providing a trusted platform for transactions and connecting buyers and sellers.
  • Community engagement: Members can participate in discussions, share photos and videos, ask and answer questions, and get involved in various community activities, providing opportunities for engagement and connection with other watch enthusiasts.
  • Exclusive content: Becoming a pledge member can provide access to exclusive content or features unavailable to non-members, providing additional value for those interested in deepening their knowledge and engagement with the Rolex brand and watch industry.


  • Finding a reputable buyer for a watch can be tricky.
  • It is crucial to follow the forum’s guidelines when selling to avoid being banned.

The Fees for selling watches on Rolex Forum

The only fee required to sell watches on the Rolex Forums is the annual donation required to become a pledged member.

Sell watches on Reddit.

If you want to sell watches on Reddit, one of the best places to do so is on the subreddit r/Watchexchange. This subreddit is dedicated to watching enthusiasts and collectors and provides a platform to buy, sell, and trade watches with a large and engaged community. It also has rules and guidelines to ensure safe and secure transactions.

How to start selling on Reddit

Selling watches on Reddit’s r/Watchexchange subreddit is a straightforward process. First, create a Reddit account, log in to your existing account, and join the r/Watchexchange community. Next, take clear and detailed photos of the watch you want to sell, and create a post with a descriptive title including the watch’s brand, model, and condition. Set a price, indicate whether you’re open to negotiation or trades, and wait for potential buyers to respond. Be responsive to inquiries, and once a buyer is interested, communicate directly to arrange payment and shipping. As with any online marketplace, it’s important to follow subreddit rules and guidelines and take appropriate measures to avoid potential scams or fraud. Additionally, honesty and transparency about the watch’s condition, features, and history can help build trust with potential buyers. Finally, once the transaction is complete, leave feedback for the buyer on the subreddit’s reputation system.


  • Large and Active Community: The r/Watchexchange subreddit has a large and active community of watch enthusiasts and collectors, which increases the potential audience for your watch sale.
  • Niche Audience: The subreddit is dedicated to watches, so it attracts users specifically interested in buying and selling watches, increasing the likelihood of finding a serious buyer.
  • Low Fees: Unlike other online marketplaces, Reddit does not charge a commission or listing fees, allowing sellers to keep more profits.
  • Direct Communication: Reddit allows for direct communication between the seller and buyer, which can help build trust and facilitate the transaction.
  • Reputation System: The subreddit has a reputation system that allows users to leave feedback for buyers and sellers. This system can help build credibility and trust for sellers, especially those with positive feedback from previous transactions.
  • Flexibility: Sellers have the flexibility to set their own prices and shipping terms, giving them more control over the transaction.


  • Learning Curve: Reddit has a learning curve, and it may take some time for users to become familiar with the platform’s etiquette, features, and culture.
  • Limited Reach: While the r/Watchexchange subreddit has a large and active community, it may not reach as wide an audience as other online marketplaces.
  • Risk of Scams: As with any online marketplace, there is a risk of scams or fraudulent buyers. It is important to protect oneself and ensure a safe and secure transaction.
  • Limited Payment Options: Reddit does not have an integrated payment system, so sellers may need to rely on third-party payment platforms with their own fees or restrictions.
  • Limited Support: Reddit does not offer dedicated support for sellers unlike other online marketplaces. Sellers are responsible for managing their own transactions and resolving any issues that may arise.
  • Limited Exposure: While niche subreddits such as r/Watchexchange can be great for reaching a targeted audience, they may not provide the same level of exposure as larger online marketplaces, which can limit the number of potential buyers.

In conclusion, several online marketplaces and specialized forums are available for selling watches, each with pros and cons. Value Your Watch offers personalized services to sellers and does not charge any fees, making it a great option for those with high-value or rare watches. Chrono24 is the largest online watch platform with a large customer base, escrow service, and a well-established online platform. eBay offers a vast user base and an authentication guarantee for luxury watches but has a more complex fee structure and potential issues related to scams and authenticity. Craigslist and Facebook Marketplace or Groups provide simple and free options for selling watches, but they may also come with risks related to scams, buyer identity, and safety concerns.

Specialized forums such as Rolex Forum and Watchuseek cater specifically to watch enthusiasts and collectors, providing a platform to sell watches to a targeted audience. These forums can be a great option for reaching a specific market. Still, it is important to follow the forum rules and guidelines and to take appropriate measures to protect oneself from potential scams or fraudulent buyers.

Ultimately, sellers need to weigh the advantages and drawbacks of each marketplace and choose the platform that best fits their specific needs and goals.

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